Unearthed Wine
Label design for Knappstein cellar (Australia)
Design Objectives:
Create a distinctive and modern label that clearly differentiates Unearthed from Knappstein’s classic and core ranges / Appeal to a slightly younger, design-aware consumer while retaining premium cues / Evoke the sense of discovery, terroir, and the idea of “unearthing” something new from beneath the surface / Convey authenticity, craftsmanship, and regional depth.
Design Style & Aesthetic:
Clean, contemporary with organic or earthy textures / Premium feel with tactile elements (embossing, texture, foil detail etc.) / A balance between minimalist sophistication and textural storytelling.
