Logotype and labels design for Moppity Wines (Australia)
Brief
We’ve had the same brand identity and packaging since 2004. It’s now tired, dated and lacks shelf presence. We see ourselves as a producer of exciting, contemporary wine styles. We need to look serious but modern.
We make wine at elevation and we work in a state of evolution. Our vineyards sit across the high, cool regions of Southern NSW: places of long ripening, natural acidity, bright fruit and fine structure.
Design Style & Aesthetic
Premium feel with tactile elements (embossing, texture, foil detail etc.) Minimalist approach.
Clear identification and hierarchy between the different ranges.
